Importance of A Google My Business Listing
It is a fact that the majority of consumers now use the internet to find the local goods and services that they require, (97%). It is more important than ever for businesses to be easily found online and that they have the ability to quickly catch the attention of the consumer when they are found. Since the majority of searches nowadays are done from mobile devises consumers tend to scroll quickly past any result that does not catch their attention.
Considering that this is a fact in today's economy a business simply MUST be found online. One of their best opportunities since the majority of searchers use Google is to have a complete Google My Business (GMB) listing filled out. The GMB listing displays images of their business, (even better video), business phone, a brief business description, website link and much more. A GMB that is complete can help the local business rank higher in the Google 3 pack on page one of the search results.
The Google 3 Pack is featured on page one, above the fold, and prominently displays the business’ google reviews as well as phone number. Searchers on a mobile devise can click the phone icon and dial the business directly from the listing. The majority of consumer clicks on page one now go to the three businesses featured at the top of the Google 3 Pack.
Gideon Marketing is a specialists at getting local businesses listed in the top of the 3 Pack for their major search terms. Call us today and move to the top of the local listings and watch your phone really begin to ring.
Gideon Marketing
4200 McClelland Blvd.
Joplin, MO 64804
417-385-3537
https://gideonmarketing.com/
https://goo.gl/posts/cpdH3 from https://gideonmarketing1.blogspot.com/2019/02/importance-of-agoogle-my-business.html
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According to the most recent data available about 23% of local businesses have not claimed their Google My Business (GMB) listing. The GMB is a free listing offered by Google. It provides consumers valuable information about a local business that they may be interested in, and it gives Google important information about a business that Google can then use to provide better and more complete search results. It is important for a business to not only claim their listing but to take the time to completely fill out all the information that Google requests. This is not only for Google’s benefit but will serve potential customers looking for your goods or services. It will certainly help increase traffic to your website and potentially to your business. Finally, it will give your business a better shot at showing up in the top spots in the all important Google Local 3 Pack.
For a local business being in the top 3 of the Maps Pack or Three Pack gives the business prime exposure on page one of the search results, “above the fold” and prominently displaying the business’ google reviews. The 3 pack gets the bulk of clicks on page one of the search page so a top listing here can be more valuable than a page one listing in the organic results that are displayed under the Maps Pack. Here a few tips often overlooked by a local business when completing their Google My Business listing.
1. Be absolutely sure that your name, address and telephone number (NAP) in your GMB matches exactly the information on your website and all across the internet. That would include any listing you might have on Yelp, Yellow Pages or any other directory on the web. 2. Add as many Business Categories from Google’s list as your services allow. More descriptions are better as long as you really do fill the function. 3. Google allows you to write a brief description ( up to 750 characters) of your business. Use all of this space to write out a complete and thoughtful description of what you do and the services that you provide. Include several keywords in this description. 4. Upload loads of images. Pictures tell a great story. Potential customers will engage with your photo’s so have lots of them. Display your place of business, staff, on the job photo’s, product photos, before/after photos, tell your company story through your images. 5. You can also upload video. This is even better. These video’s don’t have to be professionally done. Just good quality video that tells a compelling story about your business, your passion for what you do and results that you provide. 6. Make sure your business hours are listed, are correct and are updated for holidays. You don’t want a customer finding you using your GMB listing and visiting your business only to find you closed. 7. Actively seek to collect reviews from satisfied customers. This will do wonders for your professional image. Most consumers are influenced by reviews that they read. Always – always respond to the reviews that you receive. Especially the negative reviews. Remember other potential customers will be reading the reviews so respond positively, honestly and professionally. A negative review can be turned into a positive with the right response. 8. Google allows you to post to your GMB at no charge. This is a good place to promote product, special sales or special events, and to fill out content to inform and engage your customers. This is a great feature if used correctly. Gideon Marketing can assist you in completing your GMB listing. One of the services that we provide is to post regularly to our clients GMB. This increases exposure to their customers and to Google. We specialize in getting our clients into the local Google Three Pack for their key search terms. This gets their phone ringing and their cash register ringing. Call Gideon Marketing today. Let us ramp up your results. 417-385-3537 The post Why A Google My Business Listing Is So Important appeared first on Gideon Marketing. from http://gideonmarketing.com/why-a-google-my-business-listing-is-so-important/ How to Get More (and better) Online Reviews: It is a fact that the vast majority of consumers go online to find the local goods and services that they need. It is more important than ever for a local service business or brick and mortar location to have a very visible online presence. But once a potential customer has found you online you literally have just seconds to capture their attention. If your prospect has true buyer intent one of the things that they will be looking for is your reviews. A buyer wants to know if you are the right choice for them and if you are likely to be the best solution to their problem. Your Online Reputation is More Important Than Ever Numerous consumer surveys have proven that 85%+ of consumers read online reviews. Of that group up to 91% trust online reviews as much as a personal referral. As a business owner if you consider that 97% of consumers use the internet to find local goods and services that they require and 85% or more read and react to online reviews it is critical for a business to closely monitor and cultivate their online reputation. Make It Simple To Leave a Good Review Before prospects even land on your website make sure your business is found and has positive reviews on all the major review sites. For most businesses that would include Yelp, Facebook, and Google. Some niches have sites more specific to their specific business that must be covered. Have clickable icons on your website to Facebook, Yelp, and Google review links. Encourage your customers or clients to leave you a review. Make sure that you regularly monitor your reviews online. Make it as simple as possible for your clients to leave a review. Remember many have never “done” an online review. There are software options available that can make the process very simple. However you choose to collect reviews consider the process from your customers point of view and remove every obstacle. Optimize your website for mobile traffic. More online searches are done on portable devices than on desktop and the gap is widening. Have A Process Your business should have a standard process for collecting reviews. Always ask customers about their experience and their level of satisfaction. When they express contentment ask for a review. Have a process that is simple and straight forward for the customer to leave the review. It is prudent to have a short discussion with the customer about the review. It is much more productive for your Google ratings and for other potential clients if reviews are specific to certain products or services. Reviews with “keywords” help Google consider you more credible. Always Respond To Every Review – Especially Negative Reviews It is just common courtesy to respond to a review. Other potential customers will think more favorably of your professionalism as they see that you read and respond to each review. It is especially important to respond to negative reviews. We all understand that no one and no business is perfect. Sometimes things don’t go well. Respond professionally and thoughtfully. Acknowledge the complaint. If possible offer a solution or compensation, not excuses. A study by Harvard Business Review found that businesses responding to negative reviews resulted in better overall ratings. Understand that behind that negative experience is an opportunity to build a stronger customer focused business and stronger customer relationships. Focus on Building Your Online Reputation – Leverage That Reputation Make it a professional goal to have your business collect more and better reviews than anyone else in your market. Dominate with your online reputation and you will definitely reap the rewards. Build that reputation then leverage it at every turn. Encourage prospects to research your 5 star reviews. Use you domination in print ads, radio or any other advertising that you do. Consumers researching your business will want to know that you have the best reputation in town for taking care of your customers or clients. The post How to Get More (and better) Online Reviews: appeared first on Gideon Marketing. from http://gideonmarketing.com/how-to-get-more-and-better-online-reviews/ |
Gideon Marketing
Digital Marketing Agency. Specializing in GMB local Maps listing, Reputation Management and Marketing, SEO-Search Engine Optimization, and video marketing. The persona rings can each focus on one part of the whole, i.e., video marketing, google Maps, SEO. ArchivesNo Archives Categories |