Make it easy to scan your pages
When visitors come to your site they are most likely going to scan the page rather than read everything on it. For example, when visitors are looking for specific content or to complete a certain task, they will quickly scan a website’s pages until they discover what they are looking for. As the website owner it is your responsibility to help them with that by insuring good visual hierarchy. Visual hierarchy is the arrangement or presentation of elements in order of importance ━ where their eyes should focus first, second, etc.
Practical tips:
Take content seriously
Textual content is just as important as the design of your website. More than 80% of the content on the internet is still written language. Even if your site were award winning design, it’s merely an empty shell without great content; a good website has both good design and great content. The design of the site should aid and complement the content.
Insure that the content is relevant. Visitors come to your site to find information or solve problems that they have. You need to speak to their needs, wants, and issues. Do not focus on you or your business. Focus on them. Speak to their needs and questions.
Avoid jargon. The information on your website should be as plain and simple as possible for comprehension. Best practice is to write for all levels of readers by choosing words that are simple, clear and that avoid industry or insider jargon that may not be understood by everyone.
A Good Call-to-Action
Identify the ONE THING you want someone to do on each page of your site. If you have properly identified the prospects needs, desires, pain point, and you have offered the best solution for them, you need to give the user a way to get the benefits you’re offering. This is called a call-to-action.
For example, if you want visitors to get in touch with you, you could provide a link that says:
Contact us now, click here!
If you want them to download a free eBook or file, you could say:
Don’t miss out, download our special eBook on the best sites to visit in Rome, It’s free!
If you want them to subscribe to a newsletter by filling out a short form, you could say:
Yes! I want to get proven ways to make money from home by subscribing to your free newsletter!
These are just a few examples. The point is to compel them to take action now. If they put it off, it will not happen!
Minimize the number of choicesThe number of choices consumersare presented with willaffect their decisions; the more choices they have, the less action they are likely to take. When you present your prospectwith too many options, you make them think too much. To increase chances for action, it is importantto minimize the number of choices.Engage users to scroll
Scrolling drawsusers deeper into yourpagesand makes them invest more time in the experience. This increases the chance that the user will convert ━ take action. buy something, sign up for a newsletter, or contact you. Content at the top of the page is very important. It creates the important first impression and expectation of quality and positive results forvisitors. People willscroll, but only if what’s above the fold is promising enough.
Practical tip: Content and images at the top of the page will set initial expectations. If a page provides users with high-quality visuals and content, they are willing to browse for more content.
Simple and Obvious Website Navigation
The best way to ensure your visitors get around your website easily is to place a navigation menu with links to the main sections of your site at the top of each page. If you site is for a local business you will want to also have a contact phone number prominent at the top of each page. You’ll want to make it obvious to your prospect that all links are clickable. Be sure that these clickable links are visually different from the regular text content on the rest of the site.
An About Us Page
The “About Us” Page is often overlooked. It is however an opportunity to really set yourself apart from the competition. This is a good place to get creative and tell your story in a very compelling way. A good About Us page is personal and informative. It will contain striking visuals and great inside information. Check out this link for some creative examples of About Us pages: http://bestaboutpages.com/
Testimonials
Undoubtedly,the best ways to market your business, products, and services is to let your satisfied customers do it for you. Make it a practice to ask your clients – customers for testimonials or feedback, and prominently feature positive experiences and quotes each page of your website. A best practice is to collect “keyword” rich testimonials specific to particular products or services that you offer and then feature these testimonials on the appropriate page of your website. Make sure to include a compelling call to action on the page. Don’t leave your visitor wondering what to do next. Along with testimonials for your website, don't forget to collect online reviews. Reviews from Google, Yelp, and Facebook can not only build your online trust but they are extremely important in building trust when searchers find you online.
A Contact Page
This should be redundant to be sure. Every page of your site should have a contact section. Never the less, be sure to give your users a way to get in touch with you! Ideally, you’ll have a contact form that a prospect can quickly fill-in and send for feedback purposes. You can also provide links to social media accounts as well. However, do not make these links prominent on the page. You do not want potential customers clicking away from the page without filling out the contact form or clicking on your call to action.
A Blog
A blog is a great way to market your business and keep your clients up-to-date on special offers, events, personnel changes, community events, etc. You can use it to create content relevant to your industry that’s useful to your clients. This is productive for them and builds authority for your site in the search engines. Use your blog to start discussions, and you can use it to get valuable feedback as well. This will provide ideas for future content and builds a sense of community between you and your clients. Done correctly, posting regular, well-written, and useful blog content can do wonders for engaging the people who matter most to you (and therefore, your business).
Final Critical Elements
from https://gideonmarketing1.blogspot.com/2019/05/the-basic-principles-of-effective.html
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Gideon Marketing
Digital Marketing Agency. Specializing in GMB local Maps listing, Reputation Management and Marketing, SEO-Search Engine Optimization, and video marketing. The persona rings can each focus on one part of the whole, i.e., video marketing, google Maps, SEO. ArchivesNo Archives Categories |